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Läufer + Keichel



In search of sustainable designers who design our exclusive NATUREHOME products and share our enthusiasm for design and natural materials, high quality and functionality, we met the designer team Julia Läufer and Marcus Keichel.

In cooperation with the two sympathetic designers, innovative and attractive products such as our shop, our Bulli, our stools and step stage have been created. Other product ideas are already waiting for their implementation.

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Läufer & Keichel is a studio for industrial design in Berlin.
With their concepts and designs, the designers pursue the goal of promoting a sustainable relationship between man and object. The reflection of cultural contexts is essential for the development of new product ideas.
The designs of the studio have been awarded numerous international awards, including the iF Design Award and the red dot design award.

Julia Läufer was born in Freiburg. She studied fashion and textile design at St. Martin's School of Arts in London and at the University of the Arts Berlin. During her studies she worked with Christian Dior in Paris, Apropos in Zurich and at the Stadttheater in Freiburg.
She began her professional career as a product manager at the fashion company Street One. Later she worked as a camera assistant for the film, where she worked in projects by Serge Roman and Stanley Kubrik.
After these experiences, she returned to design as Art Director before founding the Studio for Industrial Design LÄUFER + KEICHEL with Marcus Keichel in 2003. Since 2017, Julia Läufer has been teaching as a representative professor for product design at the University of Applied Sciences Potsdam.

Marcus Keichel was born in Frankfurt am Main. He studied Industrial Design, Architecture and Cultural History at the University of the Arts Berlin. After his studies, he worked as a freelance designer in Berlin. In 1998 he founded the agency diformer Corporate Design and Communication, where he worked as managing partner until 2002. In 2003 he founded the studio for Industrial Design LÄUFER + KEICHEL together with Julia Läufer. From 2007 to 2014 Marcus Keichel was a visiting professor at the University of the Arts Berlin and the Hannover University of Applied Sciences. Since 2016 he has been Professor of Product Design at the Faculty of Design at the Dresden University of Technology and Economics.